01Demand test
The Squishy Plush
The clearest translation of Grinbao: soft, round and ready to sit beside a difficult day.
- Target size · 20–25 cm
- Material · short plush + PP fill
- Use · bed, sofa or desk companion
05 / Merch lab
Ideas before
inventory.
Nothing here is for sale yet. This is Grinbao’s public product roadmap: real use cases, testable demand and small prototypes before any factory order.
Cute is not enough. Every idea needs a clear use, a realistic material, a demand threshold and a low-risk first production step.
Priority concepts
What gets tested first.
Visual concepts are directional—not final product photography. Specifications can change after sampling.
02Feasibility check
Pocket Grins
A smaller, lower-risk way to carry the character on a bag, key ring or phone.
- Target size · 5–8 cm
- Material · plush, enamel or soft PVC
- Use · bags, keys and phones
03Utility test
Desk Company
Useful objects for workdays: a small figure, a calm desk mat and a tiny place for reminders.
- Target size · 7–9 cm figure
- Material · soft-touch vinyl + woven mat
- Use · work and study desks
Later, if earned
Not every idea should ship.
These categories stay behind the first three until the character earns stronger recognition and demand.
Sticker sets
Physical sheets for journals, laptops and water bottles.
After digital proofPhone things
Cases and grips only after device demand is measured.
Needs model surveyWear the grin
Simple tees, socks and totes once the symbol is recognised.
Long-term ideaHow an idea becomes real
No warehouse
full of guesses.
Listen
Collect the item, use case and acceptable price—not just a like.
Prototype
Make one physical sample and check shape, safety and character accuracy.
Show the truth
Publish real sample photos, dimensions, material and an honest delivery estimate.
Small-batch first
Open a limited preorder only after enough qualified intent exists.
Make the signal real
What would you actually use?
Tell us one item, how you would use it and the price range you would genuinely consider. That is more useful than a vague “cute.”